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Major Projects

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Professional

Sales Playbook for Marketing to Real Estate Developers (May 2017 - Aug 2017)

Fujitsu Network Communications, Services Product Marketing Intern
  • Conducted extensive research on the real estate developer market and their primary consumers, Millennials, and the important role telecom services play in their lives.
  • Utilized both secondary and internal primary research resources to gather information.
  • Applied this research to create a 30+ page playbook on how to best sell Fujitsu's telecom services to real estate developers for use by the Sales Team to better reach that target market.
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Social Media Best Practices Papers (June 2016 - Aug 2016)
Dogtopia, Business Intern

  • Created 5 Social Media Best Practices Papers:

    • General Overview

    • Facebook

    • Instagram

    • Twitter

    • LinkedIn​

  • Utilized secondary research to gather relevant information on how to use each platform and respective best practices to increase reach and engagement.

  • Designed the papers to inform Dogtopia's franchisees, many of whom were unfamiliar with the business applications of social media, on how to use their store's social media accounts to improve sales and customer loyalty.

Academic

SEO & Google Ads/Analytics Consultation  (April 2020 - May 2020)
Paul W. Bryant Museum Store, Digital/Social Media Analytics Course

  • Served as a member of a marketing analytics consultant team for the Paul W. Bryant Museum Store at the University of Alabama​.

  • Assisted in the creation of S.M.A.R.T. goals for the client on ways to increase sales of specific merchandise categories over the next 10 months.

  • Determined relevant KPI's and a measurement plan for the client to gauge the success toward achieving each goal. 

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Digital & Social Media Consultation (Mar 2020 - May 2020)
University of Alabama Supe Store, Advanced Digital/Social Media Course

  • Served​ as a member of a marketing consultant team for The Supe Store's (campus bookstore) Associate Director at the University of Alabama.

    • Performed research regarding Influencer Marketing, Email Marketing, and The Supe Store's current social media presence.

      • Created Persona to detail what the ideal student influencer would look like and guidelines for qualities to seek when selecting a student influencer.

      • Conducted and summarized research on potential alternative email marketing platforms to increase reach, engagement, and relevance among student and parent subscribers.

      •  ​​Analyzed recent Instagram posts and provided feedback and suggestions for ways to improve content strength and follower engagement. ​​

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X-Culture Global Team Consultation (Oct 2019 - Dec 2019)
Lady Bay Resort Australia, Global Market Management Course

  • Collaborated with a global team of fellow Masters students from all around the globe (​Kenya, Pakistan, and India) to serve as consultants for Lady Bay Resort in Australia.

  • Assisted in producing a final 20 page report outlining ways for client to increase the number of guests from other countries as well as increasing sales during off-seasons.

  • Learned how to communicate effectively with peers from different cultures, backgrounds, and educations to achieve successful project collaboration.

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Marketing Strategy Consultation (Sept 2019 - May 2020)

Aramark Bama Dining, Marketing Project Management Course
  • Served as a member of a marketing consultant team for Bama Dining's District Marketing Manager for 10 months.
    • Assisted in the  creation and distribution of a 26 question Qualtrics survey gauging parent satisfaction with current student dining options at the University of Alabama.
    • Created 19 page analytics report in Google Data Studio to help summarize and visualize survey results​​​​ for client.
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Secondary Data Utilization Research Paper (Sept 2019)
Advanced Marketing Analysis Course

  • Created 30 page analytics report by utilizing wide variety of secondary research sources including:​

    • Statista​

    • Simmons Insights

    • Claritas 360

    • Reference USA

    • Easi Demographics

    • IBIS World

Extra-curricular

MSMA x UWWA Fundraiser (Dec 2019 - May 2020)

MSMA & United Way of West Alabama, Director of Service

  • Executed 3-week long, inaugural university-wide fundraising campaign for United Way of West Alabama

    • Served as the direct liaison between UWWA and the University of Alabama.

    • Created 3-month campaign calendar from scratch detailing all fundraising milestones, deadlines, and events.

    • Led 3 different committees (social media, social events, and volunteers) to implement campaign.

  • Received 100+ unique donations and $100+ in raffle prize donations from local businesses.

  • Created revised campaign calendar and detailed task-execution guide for 2021 campaign. 

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Week of Welcome Freshmen Social Events (June 2016 - Aug 2016)
Bama Wesley Campus Ministry, Lead Event Organizer

  • Planned, promoted, and executed Week of Welcome and monthly social events for new students at the University of Alabama.

  • Coordinated with staff members, connected with various vendors, budgeted expenses, and organized volunteers for each event.

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